KOLEKTIO GOES RED : SPECIAL EDITION MILLE MIGLIA 2015

During the week of Mille Miglia, from 11th to 17th May, Kolektio will wear its red version, offering attendees at the Race the possibility public share on multimedia screens the pictures taken during the event.

THE APP

Kolektio, from Esperanto: /koˈlekti/, to collect.

Collecting moments with friends made simple. Automatic

With Kolektio you will never lose a photo again.
How many times do we say „Hey remember to send those pics?”
Especially when we are participating at events, weddings, parties, and so on and taking pictures with other people.

You take a picture, and all the rest happens in the background.
We make photo sharing simple, private and automatic.

THE RACE

A unique event: “World’s most beautiful race”

During over 30 years, it has been an opportunity for interaction between sport and celebrities; today Mille Miglia is an historical commemoration of a unique event. The ability to keep together tradition, innovation, creativity, elegance, beautiful landscapes and lifestyles of our Country, make Mille Miglia an emblem of Italian excellence in the world.

As always, Mille Miglia 2015 builds its race on the magical scenario of Italian territory, between Brescia and Rome, and way back to Brescia, combining sport and environment, story, nature and arts of Bel Paese.

OUR PARTNERSHIP

“Kolektio is a mobile app designed to aggregate and automatically share contents with other people participating at same event “ says CEO & co-founder Mr. Luigi Bajetti “ That’s why we decide to create this great collaboration with Mille Miglia, a worldwide event. Attendees will feel more engaged to participate.”

It will be possible, after downloading the app from the App Store, to insert a special code to participate at the “moment” Mille Miglia”, which will be active over the whole race and will allow attendees to share their pictures and see them live directly on smartphones, maxi screens and on Mille Miglia website. In this way attendees will participate at the creation of a big container of pictures, took by people at the race, like a “real-time” album of Mille Miglia.

“Kolektio it’s unique on its market, because is the only one that allows you to take pictures directly from the camera roll and see them appear on your Kolektio moments. That’s the biggest difference to applications like Instagram on which you should take the picture from inside the app.” Matteo Masserdotti, co-founder and head of marketing, tell us “A great value for events like Mille Miglia, on which attendees are feeling extremely engaged and this kind of activity offers a greater interaction”.